Groze vs Interakt
Interakt is strongest behind a Shopify store. Groze is strongest in front of a service business.
Interakt is a WhatsApp-first growth platform from Jio Haptik, a Reliance company, and it is unusually strong for D2C and e-commerce: abandoned-cart recovery, COD confirmation, order and shipping notifications, and deep Shopify and WooCommerce integrations. Its structure is worth understanding before you buy — the messaging platform includes unlimited agents, but full role-based access unlocks only on higher tiers (lower tiers give unlimited agents with Owner role only), and its Sales CRM is a separate product priced per seat. Groze includes the CRM in the same flat price and is built around service businesses that sell through enquiries rather than carts. Choose Interakt if you run an online store and need order-driven WhatsApp automation. Choose Groze if your revenue comes from enquiries, quotes and follow-up.
Best fit for Groze
Service businesses — clinics, gyms, salons, real estate, coaching, consultants — whose revenue comes from enquiries and follow-up rather than cart checkouts.
Best fit for Interakt
D2C and e-commerce brands on Shopify or WooCommerce that need order, shipping, COD and abandoned-cart automation over WhatsApp.
Feature by feature
| Feature | Groze | Interakt |
|---|---|---|
| Built for | Enquiry-led service businesses | D2C and e-commerce order flows |
| CRM included | Yes, in the same flat price | Sales CRM sold as a separate, per-seat product |
| Agent roles | Role-based access included | Unlimited agents; full role-based access on higher tiers |
| E-commerce automation | Not the focus | Strong — cart recovery, COD, order and shipping alerts |
| Lead scoring | Automatic Hot/Warm/Cold on every lead | Handled in the separate Sales CRM product |
| Meta message charges | Billed separately by Meta | Billed separately, per template message |
| Starting price | ₹599/month, 15 days free | See interakt.shop for current pricing |
Why Businesses Choose Groze
- 🎯 Automatic AI lead score on every enquiry
- 🔥 AI prioritises which lead to call first
- 💬 AI auto-suggests the next best message to send
- 📧 Email tracking in a few simple steps
- 📣 Campaign support included
- 🔌 Easy to integrate with your existing website and tools
- 🎨 Customisation available without needing a developer
- 🤝 Free integration support — we set it all up for you
- 📘 Full lead campaign creation guide included
Pricing and features change over time — see Interakt's own website for their current plans. See current Groze pricing →
Frequently asked questions
Is Groze a good Interakt alternative?+
For a service business, yes — Groze includes the CRM in the same price and is built around enquiries and follow-up. If you run a Shopify store and depend on abandoned-cart recovery, COD confirmation and shipping notifications, Interakt is genuinely better at that and we would not pretend otherwise.
Does Interakt include a CRM?+
Interakt sells a Sales CRM as a separate product from its messaging platform, priced per seat with a set number of agents included. So the full stack is two subscriptions. With Groze the CRM is the product — lead capture, scoring, journey, invoicing and revenue are all in the one flat price.
Why does Interakt say unlimited agents but limit roles?+
Interakt's published pricing includes unlimited agents on its messaging tiers, but full role-based access control unlocks on the higher tier — lower tiers give unlimited agents with the Owner role only. If you need different permissions for different staff, check which tier that requires at interakt.shop before comparing headline prices.
Which is better for a Shopify store?+
Interakt, fairly clearly. Its e-commerce automation — cart recovery, COD confirmation, order and shipping updates — is built for exactly that and is deeper than anything Groze does for carts. Groze is the better fit when the sale happens through a conversation rather than a checkout.
Related
Ready to capture more leads automatically?
Get a free live demo — no credit card, set up in under 2 hours.
Try a Free Demo