Groze vs WATI
WATI runs your WhatsApp conversations. The question is what happens to the lead afterwards.
WATI is a WhatsApp-first customer engagement platform: a shared team inbox, broadcasts and chatbots across WhatsApp, Instagram, Facebook, website chat and SMS. It describes itself as an engagement platform rather than a CRM, and markets native HubSpot, Zoho and Freshdesk integrations — the assumption being that your system of record lives somewhere else. Groze is that system of record as well as the capture layer: the lead arrives from any channel, gets scored Hot/Warm/Cold automatically, and is tracked through to revenue in the same place. Choose WATI if you want a mature multi-channel conversation platform and already run a CRM you are happy with. Choose Groze if you would rather not pay for and maintain two systems.
Best fit for Groze
Small businesses and agencies that want one system to capture the lead, score it, follow up and track the revenue — without also buying a separate CRM.
Best fit for WATI
Teams that want a mature, multi-channel conversation inbox and already have a CRM in place for pipeline and reporting.
Feature by feature
| Feature | Groze | WATI |
|---|---|---|
| Built for | Capturing, scoring and converting leads end to end | Multi-channel customer engagement and support |
| System of record | Yes — leads, journey, invoices and revenue | Integrates with your CRM (HubSpot, Zoho, Freshdesk) |
| Pricing model | Flat monthly price | Platform tier plus per-seat charges for extra agents |
| Channels captured | Website, WhatsApp, chatbot, email and ads | WhatsApp, Instagram, Facebook, web chat, SMS and more |
| Lead scoring | Automatic Hot/Warm/Cold on every lead | Not a core feature; typically handled in your CRM |
| Meta message charges | Billed separately by Meta | Billed separately by Meta |
| Starting price | ₹599/month, 15 days free | See wati.io for current pricing |
Why Businesses Choose Groze
- 🎯 Automatic AI lead score on every enquiry
- 🔥 AI prioritises which lead to call first
- 💬 AI auto-suggests the next best message to send
- 📧 Email tracking in a few simple steps
- 📣 Campaign support included
- 🔌 Easy to integrate with your existing website and tools
- 🎨 Customisation available without needing a developer
- 🤝 Free integration support — we set it all up for you
- 📘 Full lead campaign creation guide included
Pricing and features change over time — see WATI's own website for their current plans. See current Groze pricing →
Frequently asked questions
Is Groze a good WATI alternative?+
It depends what you are replacing. If you use WATI purely as a WhatsApp inbox and are happy with it, Groze is not a like-for-like swap — WATI covers more conversation channels. If you are paying for WATI *and* a separate CRM to hold the leads, Groze does both jobs in one system, which is where most people switching to us are coming from.
Does WATI charge per user?+
WATI's published pricing combines a platform tier with per-seat charges — each tier includes a set number of users and additional agents are billed on top. Groze is priced flat per business, so adding someone to your team does not change your bill. Check wati.io for their current tiers, as pricing changes.
Is WATI a CRM?+
WATI describes itself as a customer engagement platform rather than a CRM, and offers native integrations with HubSpot, Zoho and Freshdesk — which implies your CRM sits elsewhere. That is the main structural difference from Groze, which is both the capture layer and the CRM.
Do I still need Meta approval if I use Groze?+
Yes. Any platform using the official WhatsApp Business API — WATI, Groze or anyone else — requires Meta Business Verification, and Meta bills its message charges separately from the software subscription. Nobody can waive that. We do walk you through the verification as part of the free setup.
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